Marketing, web and SEO agencies

The marketing audit for digital agencies

Audits and plans for every client site.

An agency needs the same evidence for every client: which rules fail, what the source read, and what to fix first, in a form that can go straight into a proposal or a monthly report. EchoPilot runs the 86 rules on a client site, shows the evidence per rule, and writes the 90-day memo with at most eight actions, each with steps and an owner.

EchoPilot accounts hold one business each: one EchoPilot per client site, run under your account. There is no multi-client dashboard or white-label output today. For several client sites, email support for agency pricing. On Growth and Managed, EchoPilot drafts the posts and replies, and a person on the account approves each one before it is published.

One EchoPilot per client site, run under your account. For agency pricing on several sites, email [email protected].

From the rule set

What we check for digital agencies

8 of the 86 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.

M6Mediumrequired for this type

platform-vertical fit (B2B has LinkedIn; visual product has Instagram)

Fix: Open/prioritize the platform your buyers use.

Social media · weight 2

E3Mediumboosted for this type

>=1 page answers a buyer question (how much / how long / vs)

Fix: Write top-3 buyer-question pages.

Content email · weight 2

S12Medium

service pages exist (>=1 per core service)

Fix: Split services into individual pages.

SEO technical · weight 2

R7Medium

testimonials visible on site

Fix: Embed live Google reviews widget.

Reviews reputation · weight 1

C1High

primary CTA above the fold on homepage

Fix: Add one clear CTA button in hero.

Conversion capture · weight 3

A3High

conversion event defined (form/call/booking)

Fix: Define one conversion event.

Analytics ads · weight 2

B1Low

logo identical across site GBP socials (image hash)

Fix: Use one logo file everywhere.

Brand consistency · weight 1

S10High

brand name query shows site in top 3

Fix: Strengthen brand signals: GBP, schema, consistent name.

SEO technical · weight 2

After the first audit

A typical first 90 days

The memo lists at most eight actions, ordered gating first, then by severity. For a digital agencie business the first ones usually look like this; yours come from your own audit's failures.

  1. Run the first audit on the client site and hand the evidence rows to whoever does the fixes.
  2. Give each core service its own page and add one clear call to action above the fold.
  3. Embed live testimonials on the site and use one logo file across site, listing and profiles.
  4. Define one conversion event and route the drafted posts through the client's approval queue.

Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.

Which plan

Managed fits most digital agencies

Audit
$99 / month · $950 / year

Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.

Growth
$299 / month · $2,870 / year

Content written from what your audit found — not generic prompts.

ManagedSuggested for digital agencies
$499 / month · $4,790 / year

Everything prepared, queued and tracked; you approve, we handle the rest.

Adds four channels, Google Business posts, review-reply drafts and a re-audit on demand.

Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.

Questions from digital agencies

Can I manage several clients from one account?

Not today. An account audits one business website. Each client site runs as its own EchoPilot under your account; email support for agency pricing on several sites.

Can the reports carry my agency's branding?

No. The audit, the memo and the PDF are EchoPilot-branded. The evidence rows and the memo actions can be copied into your own reports.

Who approves drafts for a client?

A person on the account, which can be you or the client. Every draft waits in the approval queue; nothing is published until it is approved.

Is there a free version to show a prospect?

The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.