Rule category · weight 8
Content email
6 rules. Each returns pass (counts fully), partial (counts half) or fail (counts zero) toward the category score, weighted by the rule’s own weight. A rule is not assessable when its source is unavailable, a credential is missing or the check could not run; it is then left out of the score with the reason shown, never counted as a failure.
Sources used in this category: crawler, dns, html, intake, llm. “a, else b” means the first source that answers is used; “a + b” means both are required.
| Id | What it checks | Severity | Weight | Source | Fix |
|---|---|---|---|---|---|
| E1 | blog/news section exists | Low | 1 | crawler | Add a resources section. |
| E2 | newest post < 90 days old | Medium | 2 | crawler | Publish 1 post/month (automatable). |
| E3 | >=1 page answers a buyer question (how much / how long / vs) | Medium | 2 | llm | Write top-3 buyer-question pages. |
| E4 | newsletter sent in last 60 days (if list exists) | Medium | 2 | intake | Restart monthly newsletter. |
| E5 | email domain has SPF + DKIM + DMARC | High | 2 | dns | Set SPF/DKIM/DMARC or email lands in spam. |
| E6 | business email on own domain (not gmail/hotmail) | Medium | 1 | html | Use name@yourdomain. |
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