Marketing audit · 86 checks · 10 categories

Know exactly where your marketing stands. Then fix it, one action at a time.

EchoPilot checks a small business against 86 rules across website, search, local presence, reviews, social, conversion, content, analytics, brand and AI visibility, then hands you a prioritised list of fixes.

Every check shows its evidence and the source it came from. When a source is unavailable, the check says so instead of guessing.

Free score

Website, DNS, PageSpeed and search checks only. Three starts per day per address; results are kept 7 days. No account needed.

What this is

Audit. Explain. Draft.

  • Audit
    Ten categories, 86 rules, three gating checks. Each rule reports pass, partial, fail or not-assessable, with the evidence behind it and a one-line fix.
  • Explain
    Category scores and an overall score you can read at a glance, plus the delta since the previous run so you can see what changed.
  • Draft
    On the Growth and Autopilot plans, EchoPilot drafts posts and memo actions for your approval. Nothing is published to a channel without a person approving it.
What this is not

Evidence, not promises.

  • It does not submit anything to search engines or directories on your behalf.
  • It does not claim that fixing a check will move a position, bring visitors or produce customers.
  • It does not invent data: if a source is unavailable or a credential is missing, the rule is marked not assessable and the reason is shown.

EchoPilot measures what a small business shows the world online and tells you what to fix, in plain language. It does not and cannot promise search positions, traffic, leads or revenue; those depend on your market, your competitors and the platforms themselves.

Ten categories

Where the 86 rules look.

Website foundation
HTTPS, mobile, speed, broken links, 404s, placeholder copy
Technical SEO
Titles, descriptions, sitemap, robots, schema, indexing
Local presence
Business Profile, hours, photos, citations, local pack
Reviews
Count, rating, velocity, responses, review gating
Social media
Profiles linked, cadence, bio, platform fit
Conversion
CTA, click-to-call, forms, booking, pricing, FAQ
Content and email
Blog freshness, buyer questions, SPF/DKIM/DMARC
Analytics and ads
GA4, Search Console, conversion events, pixels
Brand consistency
Logo, positioning, tone, palette
AI visibility
llms.txt, AI-engine answers, FAQ schema