Rule category · weight 12
Conversion capture
10 rules. Each returns pass (counts fully), partial (counts half) or fail (counts zero) toward the category score, weighted by the rule’s own weight. A rule is not assessable when its source is unavailable, a credential is missing or the check could not run; it is then left out of the score with the reason shown, never counted as a failure.
Sources used in this category: crawler, html, llm, rules. “a, else b” means the first source that answers is used; “a + b” means both are required.
| Id | What it checks | Severity | Weight | Source | Fix |
|---|---|---|---|---|---|
| C1 | primary CTA above the fold on homepage | High | 3 | html + llm (all required) | Add one clear CTA button in hero. |
| C2 | phone number clickable (tel link) on mobile | Medium | 2 | html | Wrap phone in tel: link. |
| C3 | contact form present and functional (field check) | High | 2 | html | Fix or add contact form. |
| C4 | form has <= 5 required fields | Medium | 1 | html | Cut form to name/email/phone/message. |
| C5 | online booking/quote/order path exists (if vertical expects it) | High | 2 | crawler + rules (all required) | Add booking/quote tool. |
| C6 | email capture / newsletter signup present | Low | 1 | html | Add lead magnet + signup. |
| C7 | pricing or starting-at info present (if vertical expects it) | Medium | 1 | crawler + rules (all required) | Publish starting prices. |
| C8 | chat widget or FAQ page present | Low | 1 | html | Add FAQ or AI chat. |
| C9 | trust signals near CTA (reviews, badges, guarantee) | Low | 1 | llm | Place rating + guarantee beside CTA. |
| C10 | thank-you/confirmation page exists after form | Low | 1 | crawler | Add thank-you page (enables conversion tracking). |
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