Rule category · weight 5
Analytics ads
6 rules. Each returns pass (counts fully), partial (counts half) or fail (counts zero) toward the category score, weighted by the rule’s own weight. A rule is not assessable when its source is unavailable, a credential is missing or the check could not run; it is then left out of the score with the reason shown, never counted as a failure.
Sources used in this category: html, intake. “a, else b” means the first source that answers is used; “a + b” means both are required.
| Id | What it checks | Severity | Weight | Source | Fix |
|---|---|---|---|---|---|
| A1 | GA4 or equivalent installed | High | 2 | html | Install GA4. |
| A2 | Search Console verified (intake or meta tag) | Medium | 1 | html + intake (all required) | Verify Search Console. |
| A3 | conversion event defined (form/call/booking) | High | 2 | intake | Define one conversion event. |
| A4 | Meta pixel or Google Ads tag present (if running ads) | Medium | 1 | html + intake (all required) | Install pixel before spending. |
| A5 | no ad spend without conversion tracking | Critical | 2 | intake | Pause ads until tracking works. |
| A6 | cookie consent present if EU/UK/CA traffic | Medium | 1 | html + intake (all required) | Add consent banner. |
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