The 86 rules, in 10 categories

Each rule reports pass, partial, fail or not assessable, with its evidence. Category weights set how much each group counts toward the overall score; the pages below list every rule as the audit engine reads it.

Website foundation12 rules · weight 151 critical SEO technical13 rules · weight 122 critical Local presence12 rules · weight 151 critical Reviews reputation9 rules · weight 130 critical Social media10 rules · weight 120 critical Conversion capture10 rules · weight 120 critical Content email6 rules · weight 80 critical Analytics ads6 rules · weight 51 critical Brand consistency4 rules · weight 40 critical AI visibility4 rules · weight 40 critical

Gating checks

Three checks run before everything else. A failed gating check caps the overall score, because the rest of the audit reads a site that is not reliably reachable.

Id	Check	Source
G1	site returns 200 over HTTPS with valid cert	http
G2	Google Business Profile exists and is claimed	gbp_owner, else gbp
G3	at least one working contact path (phone, form, or email) on homepage	html

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