Rule category · weight 4
Brand consistency
4 rules. Each returns pass (counts fully), partial (counts half) or fail (counts zero) toward the category score, weighted by the rule’s own weight. A rule is not assessable when its source is unavailable, a credential is missing or the check could not run; it is then left out of the score with the reason shown, never counted as a failure.
Sources used in this category: css, image_hash, llm. “a, else b” means the first source that answers is used; “a + b” means both are required.
| Id | What it checks | Severity | Weight | Source | Fix |
|---|---|---|---|---|---|
| B1 | logo identical across site GBP socials (image hash) | Low | 1 | image_hash | Use one logo file everywhere. |
| B2 | tagline/positioning consistent across site and socials | Low | 1 | llm | Align one-line positioning. |
| B3 | tone consistent (llm classifier variance below threshold) | Low | 1 | llm | Adopt a brand-voice guide. |
| B4 | colour palette <= 4 primary colours on homepage | Low | 1 | css | Reduce palette. |
Still stuck? Email [email protected] and a person will answer.