What EchoPilot is

EchoPilot measures what a small business shows the world online and tells you what to fix, in plain language. It does three things: it audits, it explains, and it drafts. It does not promise search positions, traffic, leads or revenue; those depend on your market, your competitors and the platforms themselves.

Audit

Every audit runs the same published rule set: 86 rules across ten categories, preceded by three gating checks. The categories are website foundation, technical SEO, local presence, reviews and reputation, social media, conversion capture, content and email, analytics and ads, brand consistency, and AI visibility. Each has its own page under /kb/rules/website-foundation and the other rule pages.

Each rule reports one of four results: pass, partial, fail, or not assessable. Alongside the result you see the evidence the check actually read (a tag, a count, a query, a page) and a one-line fix. When a source is unavailable or a credential is missing, the rule is marked not assessable with the reason, and it is left out of the score rather than guessed. How scoring works covers the arithmetic.

The three gating checks come first: the site answers 200 over HTTPS with a valid certificate, a Google Business Profile exists and is claimed, and the homepage has at least one working contact path. If any of them fails, the overall score is capped at 40 until it passes.

Explain

Every run produces a category score and an overall score on a 0–100 scale, plus the change since the previous run so you can see what moved. The dashboard at /app keeps the trend, the latest memo's open actions and the date of the next scheduled run. Reading your score walks through the report page.

Draft

On every paid plan, each completed scheduled audit is followed by a 90-day memo: a summary, up to eight prioritised actions with concrete steps, quick wins and a watchlist. The memo is generated from the audit's findings, passed through a claim guard, and withheld for review if anything trips it. See What the memo contains.

Memo actions are marked with an owner. Actions owned by you need your own account, vendor or decision. Actions owned by EchoPilot are the ones it can prepare for your approval: posts, Business Profile posts, review replies, FAQ text, page copy. The Growth and Managed plans include drafted posts across your chosen channels; those features are part of the plan and appear on /app/billing as "included when it ships" until the content engine is released. Nothing is published to a channel without a person on your account approving that specific item, and each approval is recorded. Approval flow and export says exactly what exists today.

What EchoPilot is not

• It does not submit anything to search engines or directories on your behalf.
• It does not claim that fixing a check will move a position, bring visitors or produce customers.
• It does not invent data. If a source is unavailable or a credential is missing, the rule is marked not assessable and the reason is shown.
• It is not legal, financial, SEO or marketing advice. Drafted content is a suggestion; you are responsible for what you approve and publish (see the terms).

Where to start

The free score runs the subset of rules that need only your public website, DNS, PageSpeed and search results, with no account. A paid plan runs all 86 rules on a monthly schedule and adds the memo. Free score vs full audit compares the two, and /how-it-works shows every step with values from a real, anonymised sample audit.