M6Mediumrequired for this type
platform-vertical fit (B2B has LinkedIn; visual product has Instagram)
Fix: Open/prioritize the platform your buyers use.
Social media · weight 2
The marketing audit for professional services
Make your expertise findable.
A professional-services firm sells expertise, and expertise is invisible until a page explains it. EchoPilot checks whether each core service has its own page, whether a service-plus-city search finds the site, whether the homepage states what the firm does and for whom, whether starting prices are published, and whether the firm appears in the directories for its field.
The professional-services rule set requires the platform-fit rule (the profiles your buyers use) and weights the buyer-question rule up, while skipping the local 3-pack and published-pricing rules that fit a shopfront better. Each month the audit re-runs and lists the next actions; on the higher plans EchoPilot drafts posts for a person on your team to approve.
What we check for professional services
8 of the 86 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
E3Mediumboosted for this type
>=1 page answers a buyer question (how much / how long / vs)
Fix: Write top-3 buyer-question pages.
Content email · weight 2
S12Medium
service pages exist (>=1 per core service)
Fix: Split services into individual pages.
SEO technical · weight 2
S11Medium
primary service + city query shows site in top 20
Fix: Create a dedicated service+location page.
SEO technical · weight 2
C1High
primary CTA above the fold on homepage
Fix: Add one clear CTA button in hero.
Conversion capture · weight 3
W10High
homepage copy states what/who/where in first 100 words
Fix: Rewrite hero: service + audience + location in one sentence.
Website foundation · weight 3
L9Medium
listed on >=5 of top 10 directories for vertical
Fix: Submit to missing directories.
Local presence · weight 2
A1High
GA4 or equivalent installed
Fix: Install GA4.
Analytics ads · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a professional service business the first ones usually look like this; yours come from your own audit's failures.
- Split the services into one page each, with a title that names the service and the place.
- Rewrite the homepage opening and add one clear call to action above the fold.
- Write the three buyer-question pages the audit looks for and link them from the service pages.
- Submit the firm to the directories the audit found missing and install analytics with one conversion event.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Audit fits most professional services
AuditSuggested for professional services
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
Every rule monthly, the evidence and the 90-day memo; your team does the fixes.
Growth
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from professional services
How does the audit know my core services?
Rule S12 reads the crawled pages and asks a language model which core services the site names and which have a dedicated page. The evidence shows both lists.
We work nationally. Does the local rule set still apply?
The professional-services overrides skip the local 3-pack rule. The Google Business Profile rules still run, because the listing exists whether or not you serve one city.
Which plan fits a firm that writes its own content?
Audit. It runs every rule monthly with the evidence and the 90-day memo; drafting is on Growth and Managed.
Is there a free version?
The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.