M6Mediumrequired for this type
platform-vertical fit (B2B has LinkedIn; visual product has Instagram)
Fix: Open/prioritize the platform your buyers use.
Social media · weight 2
The marketing audit for real estate
Listings, local presence and lead capture.
A real estate business lives on its local presence and on whether a visitor can reach a person quickly. EchoPilot checks the Google Business Profile, the review count, the contact form and phone link, the pages that answer buyer and seller questions, and whether the site names its service area in the first hundred words.
The intake treats real estate as a professional-services business: the platform-fit rule asks for the profiles your buyers use, and the buyer-question rule is weighted up. Each month the audit re-runs and lists what to fix next; on the higher plans EchoPilot drafts listings-style posts and market notes for a person on your team to approve.
What we check for real estate
8 of the 86 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
E3Mediumboosted for this type
>=1 page answers a buyer question (how much / how long / vs)
Fix: Write top-3 buyer-question pages.
Content email · weight 2
L1Critical
GBP claimed and verified
Fix: Claim and verify Google Business Profile.
Local presence · weight 3
C3High
contact form present and functional (field check)
Fix: Fix or add contact form.
Conversion capture · weight 2
R1High
Google review count >= 10
Fix: Launch review-request automation (SMS/email after service).
Reviews reputation · weight 3
S11Medium
primary service + city query shows site in top 20
Fix: Create a dedicated service+location page.
SEO technical · weight 2
A3High
conversion event defined (form/call/booking)
Fix: Define one conversion event.
Analytics ads · weight 2
W10High
homepage copy states what/who/where in first 100 words
Fix: Rewrite hero: service + audience + location in one sentence.
Website foundation · weight 3
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a real estate business the first ones usually look like this; yours come from your own audit's failures.
- Claim the Google Business Profile, set the service area, and standardise name, address and phone on every listing site.
- Rewrite the homepage opening so it states what you sell, for whom and where, and put one contact action above the fold.
- Write the three buyer-question pages the audit looks for (how much, how long, this area versus that one).
- Define one conversion event (form or call) in analytics so the next audit can see it.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most real estate
Audit
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for real estate
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from real estate
Does the audit look at my listings on portals?
No. It reads your own website, your Google Business Profile, reviews, social profiles and directories. Portal listings are outside the rule set.
Which business type does the audit use?
Real estate runs under the professional-services rule set, which adds the platform-fit and buyer-question rules and skips the local 3-pack and pricing-page rules.
Can several agents share one account?
One account audits one business website. A brokerage with one site is one account; agents with their own sites need their own.
What does EchoPilot draft?
On Growth and Managed: social posts and Google Business posts written from the audit's findings, held for a person's approval before anything is published.