C5Highrequired for this type
online booking/quote/order path exists (if vertical expects it)
Fix: Add booking/quote tool.
Conversion capture · weight 2
The marketing audit for healthcare practices
Listings, reviews and trust signals for practices.
A practice is chosen on trust: the listing, the reviews and how the practice answers them, and whether booking is simple. EchoPilot checks the Google Business Profile and its category, the review rating and response to negative reviews, the online booking path, the privacy policy page and the email domain's authentication records.
The medical and dental rule set requires an online booking path, a response to negative reviews within seven days and a linked privacy policy, and skips the published-pricing rule. On the higher plans EchoPilot drafts posts and review replies as approval-gated drafts: a person at the practice reads and approves each one before it is published. EchoPilot does not review clinical content or make any regulatory assessment.
What we check for healthcare
8 of the 86 rules, read from the rule set for the medical_dental business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
R5Highrequired for this type
negative reviews (<=2 stars) responded to within 7 days
Fix: Set alert + 48h response SLA for negatives.
Reviews reputation · weight 2
W12Mediumrequired for this type
privacy policy page linked
Fix: Add privacy policy (required for ads + forms).
Website foundation · weight 1
L1Critical
GBP claimed and verified
Fix: Claim and verify Google Business Profile.
Local presence · weight 3
R2High
Google rating >= 4.3
Fix: Address top complaint themes; increase volume to dilute outliers.
Reviews reputation · weight 2
L2High
GBP primary category matches business type
Fix: Set correct primary category.
Local presence · weight 2
C2Medium
phone number clickable (tel link) on mobile
Fix: Wrap phone in tel: link.
Conversion capture · weight 2
E5High
email domain has SPF + DKIM + DMARC
Fix: Set SPF/DKIM/DMARC or email lands in spam.
Content email · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a healthcare business the first ones usually look like this; yours come from your own audit's failures.
- Claim the Google Business Profile, set the primary category to the practice type, and check the hours.
- Add or fix the online booking path and the clickable phone number on the homepage.
- Set a 48-hour routine for replying to reviews, starting with any rated two stars or less.
- Link the privacy policy from every page and set SPF, DKIM and DMARC on the practice's email domain.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most healthcare
Audit
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for healthcare
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from healthcare
Does EchoPilot read patient data?
No. It reads public pages, the public Google Business Profile, public reviews and public social profiles. It never connects to practice management or patient systems.
Are review replies written for me?
On Growth and Managed, replies are drafted from the review text as approval-gated drafts. A person at the practice edits and approves each reply; nothing is posted automatically.
Does the audit cover advertising or regulatory rules for health practices?
No. It checks marketing signals: listing, reviews, booking, site basics and analytics. Whether content meets professional or advertising rules is for the practice and its advisers to judge.
Which rules are specific to medical and dental?
The booking path (C5), negative-review response (R5) and privacy policy (W12) are required; the published-pricing rule (C7) is skipped.