M6Mediumrequired for this type
platform-vertical fit (B2B has LinkedIn; visual product has Instagram)
Fix: Open/prioritize the platform your buyers use.
Social media · weight 2
The marketing audit for startups
A marketing baseline before you hire for it.
Before the first marketing hire, someone has to know what is missing. EchoPilot gives a startup a baseline: is the site indexed, does the homepage say what the product does and for whom, is there a call to action, is analytics installed with a conversion event, is there structured data. Each rule shows its evidence, so the list can be handed to whoever does the work.
Startups run under the professional-services rule set, which requires the platform-fit rule and weights the buyer-question rule up. The monthly re-run shows the delta, so the baseline becomes a record of what changed. On the Audit plan the team does the fixes; on Growth, EchoPilot drafts the posts for a person to approve.
What we check for startups
8 of the 86 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
E3Mediumboosted for this type
>=1 page answers a buyer question (how much / how long / vs)
Fix: Write top-3 buyer-question pages.
Content email · weight 2
W10High
homepage copy states what/who/where in first 100 words
Fix: Rewrite hero: service + audience + location in one sentence.
Website foundation · weight 3
S9Critical
site indexed (site query returns >=1 result)
Fix: Request indexing in Search Console.
SEO technical · weight 3
S7High
LocalBusiness or Organization schema present
Fix: Add JSON-LD LocalBusiness schema.
SEO technical · weight 2
A1High
GA4 or equivalent installed
Fix: Install GA4.
Analytics ads · weight 2
A3High
conversion event defined (form/call/booking)
Fix: Define one conversion event.
Analytics ads · weight 2
C1High
primary CTA above the fold on homepage
Fix: Add one clear CTA button in hero.
Conversion capture · weight 3
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a startup business the first ones usually look like this; yours come from your own audit's failures.
- Rewrite the homepage opening to state what the product does, for whom and where, with one call to action above the fold.
- Verify Search Console, confirm the site is indexed, and add Organization schema.
- Install analytics and define one conversion event before spending on ads.
- Pick the one platform your buyers use, link it from the site, and set a posting routine through the approval queue.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Audit fits most startups
AuditSuggested for startups
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
Every rule monthly, the evidence and the 90-day memo; your team does the fixes.
Growth
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from startups
We change the site every week. Is a monthly audit useful?
The audit runs monthly and shows the delta since the last run; a re-audit on demand is available on Managed. The free score can be run for a domain once every seven days.
What if we have no reviews, no listing and no social yet?
Rules with nothing to read are marked not assessable with the reason and left out of the score. The memo lists what to set up first.
Which plan fits?
Audit, until there is someone to act on drafts. Growth adds drafted posts across two channels with approval.
Is there a free version?
The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.