C5Highrequired for this type
online booking/quote/order path exists (if vertical expects it)
Fix: Add booking/quote tool.
Conversion capture · weight 2
The marketing audit for ecommerce
Product pages, speed and conversion capture.
An online store is judged page by page: does it load quickly on a phone, do the product images have alt text, is there an order path, is the ad pixel installed before money is spent, and is a conversion event defined so spend can be measured. EchoPilot checks each of those, plus the email domain's authentication records and whether reviews exist on more than one platform.
The ecommerce rule set requires the order path, the per-category pages and the ad tag rules, and skips the Google Business Profile Q&A and local 3-pack rules. Every month the audit re-runs and lists the next actions; on the higher plans EchoPilot drafts the social posts for a person on your team to approve.
What we check for ecommerce
8 of the 86 rules, read from the rule set for the ecommerce business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
S12Mediumrequired for this type
service pages exist (>=1 per core service)
Fix: Split services into individual pages.
SEO technical · weight 2
A4Mediumrequired for this type
Meta pixel or Google Ads tag present (if running ads)
Fix: Install pixel before spending.
Analytics ads · weight 1
W3High
LCP < 2.5s mobile (PSI)
Fix: Compress hero images, defer non-critical JS.
Website foundation · weight 3
S8Low
images have alt text (>80%)
Fix: Add descriptive alt text.
SEO technical · weight 1
A5Critical
no ad spend without conversion tracking
Fix: Pause ads until tracking works.
Analytics ads · weight 2
R6Low
reviews on >=2 platforms (Google plus Facebook/Yelp/industry)
Fix: Diversify review platforms.
Reviews reputation · weight 1
E5High
email domain has SPF + DKIM + DMARC
Fix: Set SPF/DKIM/DMARC or email lands in spam.
Content email · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a ecommerce business the first ones usually look like this; yours come from your own audit's failures.
- Compress the hero images and defer non-critical scripts until the mobile LCP is under 2.5 seconds.
- Give each product category its own page and add alt text to product images.
- Install the ad pixel and define a purchase conversion event before any ad spend; pause ads until tracking works.
- Set SPF, DKIM and DMARC on the store's email domain and collect reviews on a second platform.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most ecommerce
Audit
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for ecommerce
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from ecommerce
Does the audit read my store's sales data?
No. It reads the public storefront, DNS, PageSpeed, search results, public reviews and social profiles. Orders and customers are never accessed.
Which rules are specific to ecommerce?
The order path (C5), category pages (S12) and ad tag (A4) rules are required; the Google Business Profile Q&A (L11) and local 3-pack (L12) rules are skipped.
How is page speed measured?
Through the PageSpeed Insights API, mobile strategy: LCP, CLS and total page weight for the homepage, with the values shown as evidence.
Is there a free version?
The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.