M6Mediumrequired for this type
platform-vertical fit (B2B has LinkedIn; visual product has Instagram)
Fix: Open/prioritize the platform your buyers use.
Social media · weight 2
The marketing audit for law firms
The signals that decide which firm gets the call.
A prospective client searches for a firm, reads the reviews, checks the site for a plain explanation and a way to make contact, and calls one firm. EchoPilot checks each of those signals: the brand-name search, the Google rating and how negative reviews are handled, the contact form, the homepage opening, and whether name, address and phone match across listings.
Law firms run under the professional-services rule set, which adds the platform-fit and buyer-question rules. On the higher plans EchoPilot drafts posts and review replies as approval-gated drafts: a lawyer or staff member reads and approves each one before it is published. EchoPilot makes no assessment of professional-conduct or advertising rules; that judgement stays with the firm.
What we check for law firms
8 of the 86 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
E3Mediumboosted for this type
>=1 page answers a buyer question (how much / how long / vs)
Fix: Write top-3 buyer-question pages.
Content email · weight 2
R2High
Google rating >= 4.3
Fix: Address top complaint themes; increase volume to dilute outliers.
Reviews reputation · weight 2
R5High
negative reviews (<=2 stars) responded to within 7 days
Fix: Set alert + 48h response SLA for negatives.
Reviews reputation · weight 2
C3High
contact form present and functional (field check)
Fix: Fix or add contact form.
Conversion capture · weight 2
S10High
brand name query shows site in top 3
Fix: Strengthen brand signals: GBP, schema, consistent name.
SEO technical · weight 2
W10High
homepage copy states what/who/where in first 100 words
Fix: Rewrite hero: service + audience + location in one sentence.
Website foundation · weight 3
L8High
NAP consistent across site GBP Facebook Yelp Apple Maps Bing
Fix: Standardize name/address/phone on all listings.
Local presence · weight 3
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a law firm business the first ones usually look like this; yours come from your own audit's failures.
- Standardise the firm's name, address and phone across the site, Google, Facebook, Yelp, Apple Maps and Bing.
- Rewrite the homepage opening to state the practice areas, who the firm serves and where, with one contact action above the fold.
- Write the buyer-question pages the audit looks for: what it costs, how long it takes, one option versus another.
- Set a routine for replying to reviews, starting with negatives, using approval-gated drafts on Growth and Managed.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most law firms
Audit
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for law firms
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from law firms
Is anything published without a lawyer's approval?
No. Drafts wait in an approval queue; a person on the account approves each one, and that approval is recorded. Nothing is posted automatically.
Does EchoPilot check advertising or conduct rules for lawyers?
No. It checks marketing signals: listings, reviews, the website, social profiles and analytics. Whether copy meets professional rules is for the firm to judge before approving a draft.
Which rules matter most for a firm?
Brand-name search visibility, Google rating and negative-review response, a working contact form, the homepage opening, and consistent name, address and phone. The audit weights these with the professional-services overrides.
Can we audit several office locations?
One account audits one business website and one Google Business Profile. Offices with separate sites need separate accounts.