M6Mediumrequired for this type
platform-vertical fit (B2B has LinkedIn; visual product has Instagram)
Fix: Open/prioritize the platform your buyers use.
Social media · weight 2
The marketing audit for recruiters
A brand candidates can verify.
Candidates and clients check a recruiter before they answer: the brand-name search, the LinkedIn profile and how recently it posted, the bio, the positioning line, and whether the site has a form that works. EchoPilot checks those signals, plus whether analytics is installed so responses can be measured at all.
Recruiters run under the professional-services rule set, which requires the platform-fit rule (LinkedIn for a B2B audience) and weights the buyer-question rule up. On the higher plans EchoPilot drafts the posts that keep the cadence going, from the audit's findings, for a person on your team to approve before anything is published.
What we check for recruiters
8 of the 86 rules, read from the rule set for the b2b_services business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
E3Mediumboosted for this type
>=1 page answers a buyer question (how much / how long / vs)
Fix: Write top-3 buyer-question pages.
Content email · weight 2
M2High
primary profile posted in last 14 days
Fix: Restart cadence: 3 posts/week minimum (automatable).
Social media · weight 3
M4Medium
profile bio states offer + location + link
Fix: Rewrite bio.
Social media · weight 2
S10High
brand name query shows site in top 3
Fix: Strengthen brand signals: GBP, schema, consistent name.
SEO technical · weight 2
B2Low
tagline/positioning consistent across site and socials
Fix: Align one-line positioning.
Brand consistency · weight 1
C3High
contact form present and functional (field check)
Fix: Fix or add contact form.
Conversion capture · weight 2
A1High
GA4 or equivalent installed
Fix: Install GA4.
Analytics ads · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a recruiter business the first ones usually look like this; yours come from your own audit's failures.
- Link the LinkedIn profile from the site and rewrite its bio to state the offer, the sectors and the location.
- Restart the posting cadence with drafts from the approval queue, at least weekly.
- Align the positioning line across the site and profiles, and fix the contact form.
- Install analytics and define one conversion event for candidate or client enquiries.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Growth fits most recruiters
Audit
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
GrowthSuggested for recruiters
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Adds drafted posts across two channels, each waiting for your approval.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from recruiters
Does EchoPilot read LinkedIn?
Public profile metadata is read for the bio and platform-fit rules. Post history needs a connected token; without one, the cadence rules are marked not assessable with the reason.
Does it post to LinkedIn for us?
On Growth and Managed it drafts posts. A person on your account approves each one before it is published.
Which rules matter most for a recruiter?
Platform fit, posting recency and the bio on the primary profile, brand-name search visibility, positioning consistency and a working contact form.
Is there a free version?
The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.