L1Critical
GBP claimed and verified
Fix: Claim and verify Google Business Profile.
Local presence · weight 3
The marketing audit for small businesses
Marketing without the headcount.
Most small businesses have no marketing person. The owner does it between jobs, and the questions are always the same: is the listing claimed, are we in Google's index, does the site say what we do, do the reviews come in, is anything measured. EchoPilot answers those questions with evidence, every month, in one list ordered by what matters most.
The general rule set runs all 86 rules without vertical overrides, from the website foundation to AI visibility. Each rule shows what it read and a one-line fix; the 90-day memo turns the failures into at most eight actions with steps and an owner. On the Audit plan you do the fixes; on Growth and Managed, EchoPilot drafts the posts and replies for you to approve.
What we check for small business
8 of the 86 rules, read from the rule set for the other business type. Each shows its severity and links to its category in the knowledge base, where every rule is listed with its source and fix.
S9Critical
site indexed (site query returns >=1 result)
Fix: Request indexing in Search Console.
SEO technical · weight 3
C1High
primary CTA above the fold on homepage
Fix: Add one clear CTA button in hero.
Conversion capture · weight 3
R1High
Google review count >= 10
Fix: Launch review-request automation (SMS/email after service).
Reviews reputation · weight 3
A1High
GA4 or equivalent installed
Fix: Install GA4.
Analytics ads · weight 2
E5High
email domain has SPF + DKIM + DMARC
Fix: Set SPF/DKIM/DMARC or email lands in spam.
Content email · weight 2
W10High
homepage copy states what/who/where in first 100 words
Fix: Rewrite hero: service + audience + location in one sentence.
Website foundation · weight 3
M1Medium
at least one active profile linked from site
Fix: Link social profiles in header/footer.
Social media · weight 2
A typical first 90 days
The memo lists at most eight actions, ordered gating first, then by severity. For a small busines business the first ones usually look like this; yours come from your own audit's failures.
- Claim the Google Business Profile and confirm the site is in Google's index through Search Console.
- Rewrite the homepage opening so it says what you do, for whom and where, and add one clear call to action above the fold.
- Install analytics and define one conversion event, so the next audit can see whether anything is measured.
- Start asking for reviews after each job and link the social profile you actually use from the site.
Each action in a real memo carries the rule ids behind it, concrete steps, an effort estimate and an owner: you, or EchoPilot drafting for your approval.
Audit fits most small business
AuditSuggested for small business
$99 / month · $950 / year
Continuous monitoring of 86 signals across your website, Google listing, reviews and social — with a fresh, prioritized action plan every month.
Every rule monthly, the evidence and the 90-day memo; your team does the fixes.
Growth
$299 / month · $2,870 / year
Content written from what your audit found — not generic prompts.
Managed
$499 / month · $4,790 / year
Everything prepared, queued and tracked; you approve, we handle the rest.
Pay yearly and save 20%; 14-day money-back guarantee on every plan. Compare the plans in full.
Questions from small business
Which business type should I pick in the intake?
The closest one. Restaurant, home services, health, retail, online store, professional services, legal and finance, and real estate each map to a rule set; anything else runs the general set.
How long does the first audit take?
Usually a few minutes for the crawl and the external sources. You get an email when it is ready, with the score, the categories and the first actions.
What if I only want the checks, not the drafting?
That is the Audit plan: every rule every month, the evidence, the 90-day memo and progress across runs. Drafting is on Growth and Managed.
Is there a free version?
Yes. The free score needs no account: website, DNS, PageSpeed and search checks on the public site, with the evidence behind each rule.